The short answer: yes, the season changes what people buy — but less dramatically than you'd guess, and not in the same way for every product. To find out, we looked at a full year of our own transaction data, from June 2025 through May 2026, and tracked how five product categories rose and fell month to month.
Some patterns were obvious. Others surprised us. Here's what a year of real buying behavior actually shows.
What a year of transactions actually shows
A quick note on how to read this. We're measuring each category as a share of total items sold, not raw counts — that way a busy month doesn't make every category look bigger at once. The five categories are flower, pre-rolls, vapes, oral products (mostly edibles and tinctures), and extracts.
One honest caveat up front: this is a single year of data. That's enough to spot real patterns, but not enough to fully separate a true seasonal cycle — something that repeats every year — from a longer trend that just happens to move in one direction. Where we can't tell the two apart, we'll say so.
With that out of the way, here's the year.
Summer: flower peaks, edibles lead the mix
Summer was flower's strongest stretch. From June through August, flower made up about 37% of everything our customers bought — its highest share of the year, peaking near 40% in early fall before turning down.
Edibles and other oral products also ran high in summer, around 23% of the mix, their best showing of the year. That tracks with how a lot of people use them: discreet, no smoke, easy to bring along. When more of life happens outdoors and on the move, products you can tuck in a bag tend to do well. If you're newer to this category, our guide to cannabis edibles covers how they work and what to expect.
Fall: pre-rolls surge, edibles soften
Fall brought the single biggest move in the entire dataset. Pre-rolls jumped from about 7% of the basket in summer to roughly 12% across the fall months — and they didn't stop there.
Edibles eased back from their summer high to around 21%, where they'd more or less stay for the rest of the year.
This is where our team's day-to-day view adds something the numbers can't. "When the weather turns, we see a lot more people reaching for pre-rolls," says John C., a Bloom budtender. "They're grab-and-go. You don't have to think about grinding or packing anything — it's ready when you are. For a lot of customers that convenience just matters more once they're not lingering outside as much."
Winter: pre-rolls hold the gains, flower retreats
Through winter, pre-rolls held onto their new ground and kept inching up, landing around 14% of the mix. Flower, meanwhile, kept giving ground — down to about 33%, several points off its summer peak.
Part of that flower decline is worth a second look, because some of it isn't really a decline at all. A pre-roll is flower — just ground and rolled for you. So as pre-rolls climbed, some of what looks like "less flower" is really the same plant moving into a more convenient format. The total demand for flower in some form held up better than the loose-flower line alone suggests.
Spring: pre-rolls keep climbing, the basket rebalances
By spring, pre-rolls reached their highest share of the year — about 17.5%, more than double their summer level. Flower settled at roughly 30%, its lowest seasonal average in our data.
This is exactly where the season-versus-trend question gets real. Pre-rolls didn't spike and fall back the way a clean seasonal pattern would; they climbed steadily, almost month after month, across the whole year. That looks less like a seasonal swing and more like a category that's simply on the rise — possibly with a seasonal nudge layered on top. With only one year in front of us, we can't fully tease those two forces apart. We'll know more after another cycle.
The one category that barely moves: vapes
Here's the quiet surprise. While flower and pre-rolls traded places all year, vapes barely budged. Their share stayed in a tight band between about 26% and 28% in every single month — the steadiest line in the whole dataset.
That makes vapes something of a year-round staple: not tied to a season, not riding a trend, just consistently about a quarter of what people buy whatever the calendar says. If you're weighing this format against others, our breakdown of vaping versus smoking cannabis walks through the practical differences.
Extracts told a similar low-key story, holding a small, stable share around 4–5% all year.
What this means when you're choosing a product
None of this is a rule about what you should buy — it's a snapshot of what a lot of people did, and the why behind it can be useful when you're deciding for yourself.
If you find yourself reaching for pre-rolls when you want convenience, you're in good company, and that's increasingly true year-round. If edibles fit your summer better than your winter, the data says you're not alone there either. And if you've landed on vapes and stuck with them through every season, well — so has a remarkably steady share of everyone else.
The bigger takeaway is that there's no single "right" basket. The mix shifts with how people are living month to month, and the best product is the one that fits how you want to use it right now. A budtender can help you match a format to the moment — and if your tastes change with the seasons, that's normal, and the menu's ready for it.
